A Cebu startup wants to make freight booking as easy as ordering food
The founders spent a year riding along with truckers before writing a line of code.
There are still open questions, and we will update this story as we learn more.
The technology itself is not new. What changed is the price, which dropped enough for small teams to use it.
The bottom line
None of this requires special equipment or a big budget. Most of it requires attention, and a little patience.
Prices, habits and expectations have shifted a lot in the past few years, and this is one of the places where you can feel it most.
Connectivity remains the biggest barrier outside the cities, and every product decision has to account for it.
The numbers tell part of the story. The people behind them tell the rest, and they are usually more interesting.
What do you think?
Up next
Discussion
Keep it respectful. Replies go one level deep, and our moderators review every report.